What is What on Earth! magaZine?

What on Earth! Magazine is a non-fiction print & digital magazine published 10 times a year - that’s monthly with a bumper 2-month issue in July/ August and December/ January. It is written and created in the UK with a branding licence from Britannica Inc., based in Chicago. Every issue is fact-checked by Britannica experts. It was rebranded in July 2023 from Britannica Magazine to Britannica’s What on Earth! Magazine.

What IS THE TARGET age?

The core target age for the magazine is 7-14, although we believe the magazine’s highly visual design means it can be enjoyed by younger readers too. Curious adults will also find it highly accessible and engaging, making it ideal for siblings, parents, uncles, aunts and grandparents alike. What on Earth! Magazine can therefore be enjoyed by the whole family aged 6 - 106!

WHat is our mission?

We believe non-fiction stories are often the BEST stories and the most inspiring. We believe that many children agree. However non-fiction is often relegated to ‘information books’ or ‘reference’ denying them the narrative status they deserve. It is our goal at What on Earth! Magazine to promote non fiction as a key motivator for children to develop a lifelong love of learning through reading.

What is the Content?

We try to cover as many different topics areas as possible within each issue. This is because at the heart of What on Earth! Magazine is a very simple question; What are you interested in? It’s a question children are seldom asked in their formal education - rather they hear adults telling them what they think children need to know! Let’s be honest - no-one has a clear idea about what children will need to learn in the very uncertain future we face, but the one thing we can all agree on is this: all children will thrive from having a love of learning! With this they can adapt to the changing economy and personal life chances in a positive way that allows their natural curiosity to drive a passion for living and learning. At the heart of the What on Earth! Magazine proposition is therefore a message about how to instil a sense of personal well-being..

WhO ARE OUR PARTNERS?

Britannica Inc, in Chicago, USA, provides advice and fact-checking. We also incorporate content from What on Earth Publishing, our sister company, which publishes children’s non-fiction titles under two imprints: What on Earth Books and Britannica Books. We are also proud to be partnered with the School Library Association, the National Literary Trust, Twinkl, Orchard Toys, the Daily Mail General Trust Ventures and a growing number of like-minded organisations. A US edition of Britannica’s What on Earth! Magazine is also available as a quarterly 100-page ‘book-a-zine’ via a360 Media. This is sold in shops nationwide throughout the US. If you would like to partner with Britannica’s What on Earth! Magazine then please Contact Us right away!

HOW CAN SCHOOLS GET INVOLVED?

We have a vibrant What on Earth! Schools Club and welcome any schools to sign immediately! For a limited period we are offering a free annual subscription for any school that signs up. You can find out full details of how to sign up and the wide range of benefits here!

What do we offer Home Educators?

We believe our printed and digital editions are perfect for all home education or flexi-school families. In fact, home education is very much at the heart of the design and ethos of What on Earth! Magazine. We offer special discounts for home educators. Please Contact Us to for a discount code to use in our online checkout.

IF I SUBSCRIBE WHEN DO I GET MY FIRST ISSUE?

Issues are sent out to arrive in time for the start of each month. That means they are usually printed and sent out from about 20th day of the previous month. That means if you sign up after the 20th of a month then the first issue you will receive will be at the start of the following month!

WILL MY SUBSCRIPTION BE AUTOMATICALLY RENEWED?

Yes! Your subscription will automatically renew so unless your credit card has expired, you will not need to sign up again to keep receiving the magazine - if your credit card has expired, we will be in touch. If you would like your subscription NOT to renew automatically then please contact us and we will organise this for you right away.

What happens if I cannot REMEMBER my password?

Click on the login link at the top right of the home page and you will be promoted for your email address and password. If you cannot remember your password click on the Forgot Password? link and follow the onscreen instructions.

CAN I PAY BY INVOICE?

We currently provide this option for schools only. Any school wishing to place an order can send a purchase order to info@whatonearth.co.uk. We have a range of discounts for What on Earth! Schools Club Members - see our schools club page for full details.

Is What on Earth! magazine available internationally?

Yes - absolutely! You can subscribe to What on Earth! Magazine from anywhere in the world! When you sign up with an international address, the shipping rate will automatically be adjusted. Our Rest of the World shipping rate is £33 for the annual subscription and £25 for the 6 month subscription. Unfortunately, we cannot send either of our free book offers to anyone outside mainland UK. If you are an international subscriber and sign up to one of our free book offers, then we are happy to send the free book to a UK mainland address - just Contact Us directly with the appropriate address and your order number.

There is also a special 100-page US Edition of What on Earth! Magazine which is available only through shops. This is published quarterly in July, October, January and April.

CAN I PURCHASE A DIGITAL ONLY SUBSCRIPTION?

All print subscribers get free access to our digital edition and all our digital edition back issues. Please Contact Us directly if you would like a digital only subscription and we can provide a price and access.

CAN I PURCHASE Back Issues?

Yes, of course! You can purchase any back issue online for £5.99 with £1.95 P&P to mainland UK. Overseas shipping rates are £3.95.

Is What on Earth! Magazine available in shops?

Yes, individual copies of the magazine are on sale at selected retailers including WH Smiths, Asda, Martin McColl and online at Unique Magazines. However, the cheapest way to receive the magazine is to subscribe or purchase back issues from our website.

Free Gift

If your subscription includes a free book, it will arrive separately from the magazine and may arrive first. If you subscription includes a What on Earth! book voucher, you will receive this by email withing 7 days of your order. Subscription gifts are available for NEW subscribers only. No gift is included when the subscription is renewed.

What on Earth! book voucher

The book voucher cannot be used in conjunction with any other offer. It must be redeemed in one transaction. The voucher only covers the cost of the book, not P&P. 

HOW DO I GET IN TOUCH?

We welcome feedback and suggestions at any time of day or night, and we aim to get back to you as soon as we possibly can. Please use our Contact Page to get in touch or you can email the editor directly by scrolling down the home page or emailing him at editor@britannicamagazine.com